Isoly

Petone, NZ, 2009: Before the Holga, and even the Diana, was the “Isoly”… The Agfa Isoly was an inexpensive and simple plastic camera made by Agfa in the 1960’s. Shooting 12 frames (4″/4″)on 120 film, it’s plastic lens produces dreamy, pastoral, & slightly out of focus images. It is generally agreed that the Hong Kong company that manufactured the Diana, the camera that kicked off the whole “toy-camera”craze many years later- was more than merely inspired by the “Isoly”. Agfa Isoly, Agfa Optima 200

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